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Hellenic Railways Business Plan for the Athens 2004 Olympic Games, Greece

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SALFO as leader of the association with two Greek consulting companies, have undertaken the Business Plan of the Hellenic Railways Organization for the Athens 2004 Olympic Games.


The project concerned the review of the Strategic and Business Plan and the associated Investment Plan of the organization, as well as the preparation of an action plan for satisfying the needs posed by the event. The Consultant's tasks included:

  • Passengers and freight traffic forecasts;
  • Marketing strategy;
  • Emergency plans
  • Proposal of pricing schemes;
  • Planning of a public information system